Jessica McCarthy

Brand Energy Marketing, under my leadership as CEO, delivers tailored marketing and PR strategies that empower businesses to achieve measurable growth. With decades (how am I that old) of experience driving initiatives like social media strategy, brand development, and campaign execution, we focus on creating impactful omnichannel experiences. Serving in fractional CMO, CGO, and CRO roles, enabling our clients to be bold, authentic, and strategic, is some of my favorite work to do in partnering with CEOs and Marketing & Leaders. By offering expert fractional services we are able to help organizations who cannot afford a full time market-rate pro to create strategy and stakeholder alignment needed to grow.

Known for blending storytelling with strategic marketing and operations, we craft seamless customer journeys that drive business outcomes. My additional role as a Professor of Business Strategy enriches my ability to bridge theory and actionable insights, benefiting both academic and professional spheres. Passionate about measurable growth and collaboration, I’m committed to fostering innovation and long-term success for every client we serve - be that personally as a fractional CMO or as leader of my incredible team of experts in various Marketing, communications and PR arenas.