What’s Actually Driving Pet Consumer Behavior—and What Comes Next

Cut through the noise. Get ahead of the curve. Make better decisions—faster.

The pet industry is rapidly changing. Generational expectations are shifting, spending behavior is fragmenting, and paths to purchase are evolving faster than traditional research can keep up.

This high-impact opening keynote kicks off Global Pet Expo with a fast-paced, interactive quiz-style provocation led by Karyn Schoenbart, Duo Partners, designed to challenge long-held assumptions about what’s driving growth—and what’s no longer working.

From there, leading next-generation data and technology firms—Charm, Circana, CivicScience, QualSights, and Revuze—deliver concise, insight-rich perspectives grounded in real-time consumer data, AI-powered analytics, and emerging methodologies.

Together, they reveal:

What’s truly driving growth across pet food, treats, supplies, health, and services
How consumer sentiment, value perception, and trust are changing in real time
The rising impact of social commerce, DTC, TikTok Shop, and creator-driven discovery
How viral moments, cultural signals, and online conversations convert to sales
Why trends in beauty, wellness, and food are increasingly shaping pet purchase behavior

Unlike backward-looking reports, this session focuses on what’s happening now—and what it means next. Attendees will walk away with practical, future-facing insights to help senior leaders in insights, marketing, merchandising, and strategy make smarter, faster decisions in an increasingly competitive and unpredictable pet marketplace.

If you want to understand where the pet industry is actually headed—and how to win there—this keynote is unmissable.

Global Pet Expo 2026

The Pet Industry’s New Growth Playbook

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