In the early 1900s, a Manhattan baker named F.H. Bennet turned leftover dough into a simple idea — the Milk-Bone dog biscuit — and unknowingly launched an entirely new market: commercial pet food. Today, that market exceeds $135 billion globally.

Through this engaging and story-driven presentation, Sandy Cagan, founder of the Orlando Cat Café, connects that spirit of innovation to the modern pet industry. Cagan explores how historic brands like Milk-Bone, Friskies, and Purina grew not by competing within existing markets, but by pivoting to create new ones.

She then draws a parallel to her own experience launching the first Cat Café franchise in the U.S., a concept that merges animal welfare, experiential retail, and community connection. With over 3,000 adoptions to date and a unique franchise model that generates consistent shelter revenue, the Orlando Cat Café exemplifies how creative partnerships can drive both profit and purpose.

Attendees will leave inspired to identify their own “hidden Milk-Bone” — the untapped idea, collaboration, or business model that could reshape how they connect with pet lovers in a rapidly evolving marketplace.

This session offers a blend of industry insight, business innovation, and emotional storytelling that resonates with retailers, brand leaders, and animal welfare partners alike.

Global Pet Expo 2026

From Milk-Bone to Cat Cafés: How Innovation and Collaboration Create New Markets in the Pet Industry

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