In today’s crowded pet marketplace, trust—not trend—is the ultimate currency. Pet parents don’t just want products; they want guidance they can trust from people who truly understand their dogs. In this session, certified professional dog trainer and marketing strategist Jamie Popper, MBA, shares how educational, trainer-led storytelling can transform your marketing from transactional to relational.

Drawing on her experience as both a behavior expert and patented product designer, Jamie reveals how teaching through content builds confidence, deepens customer loyalty, and reduces post-purchase frustration. Using real-world case studies, she’ll outline a simple framework for turning your team’s expertise into engaging content that converts—whether through social media, packaging, or retail training.

Attendees will walk away with practical tools for blending education and marketing, collaborating with credible experts, and measuring results that matter, like reduced support tickets, increased retention, and higher repeat sales.

When brands teach, they don’t just make a sale, they create customers who believe, buy again, and bring their friends.

Key Takeaways:

How to use trainer-led education to build trust and long-term customer engagement
A repeatable framework for creating educational content that converts
Ways to measure impact through loyalty, satisfaction, and reduced returns

Global Pet Expo 2026

Educate to Engage: How Trainer-Led Content Builds Trust, Reduces Returns, and Grows Pet Brands

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