The future of independent pet retail depends on leveraging modern, digital tactics traditionally mastered by DTC brands. In this session, we unveil the exact 5-point marketing playbook we, the Dr. Marty team, uses to intentionally and strategically convert high-demand online interest into guaranteed foot traffic for our brick-and-mortar partners.

We will break down how this channel-agnostic approach directly delivers customers to your shelves:

1. Data-Informed Local Notifications: Learn how we transform our DTC customer data into localized action by using text message campaigns to inform customers of new products and current sales at authorized independent retailers near their location.

2. Frictionless Discovery: Analyze the impact of our highly-promoted online store locator tool, designed for seamless mobile use, ensuring consumers can find the nearest retailer in three taps or less.

3. Collaborative Social Amplification: See examples of our high-performing, collaborative social posts featuring our celebrity brand figureheads and co-branded with specific retail partners to maximize local visibility.

4. Arming the Retailer: Discover our system for creating and distributing turnkey social content assets that independent store owners can immediately use on their local channels, ensuring a unified brand message and consistent engagement.

5. Mass Media to Local Action: A deep dive into engineering national TV ad campaigns that strategically tag local retail availability, pushing consumers to use the online store locator as the final call-to-action.

Attendees will walk away with a full, replicable blueprint to implement a robust, high-impact marketing strategy that ensures independent pet stores remain competitive and thrive in a digital-first world.

Global Pet Expo 2026

Digital Footprint to Physical Foot Traffic: How Dr. Marty Drives Growth at Independent Pet Stores

Type

Description

Speakers

Tracks