The future of pet businesses isn’t about selling more—it’s about connecting better. Pet parents want the trusted, in-person care of local professionals paired with the convenience of modern digital experiences. The most successful retailers, groomers, trainers, and daycares are combining both—creating seamless customer journeys that drive loyalty and shared growth.

In this session, Michelle Huie, founder of ShopDot Pet, shares how pet professionals can use digital tools and brand partnerships to enhance engagement. Discover how co-branded storefronts, QR-powered discovery, and experiential activations like the Doggy Treat Bar™ bring brands and professionals together to create moments that delight customers and strengthen community connection.

Through collaboration and innovation, pet professionals can extend their influence beyond the counter—turning expertise and trust into scalable, connected growth.

Learning Objectives:

By the end of this session, attendees will be able to:

Combine in-person experiences with digital tools to create seamless customer engagement.
Collaborate with pet brands to co-create discovery experiences that benefit both sides.
Use automation and co-branded storefronts to earn revenue without managing inventory or fulfillment.
Strengthen loyalty and community through shared value between brands, professionals, and pet parents.

Global Pet Expo 2026

Partners in Growth: Using Digital Experiences and Brand Collaboration to Build Customer Loyalty

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